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They’re closely followed by Thailand, with a 57 percent adoption rate. In fact, back in 2013 when Siri was still relatively new to the U.S., China was already creating apps that could reach 93 percent voice search recognition accuracy . Despite leading the race in voice search, Baidu, China’s most popular search engine and the second most used search engine in the world, only just unveiled their new smart home devices in November – on the heels of announcing a speech-to-text AI that can simulate over 2,400 accents and voices. All of these advances are to push us towards a fully voice-operated future, according to Andrew Ng Yan-tak , Baidu’s chief scientist: “In the future, I would love for us to be able to talk to all of our devices and have them understand us. I hope to someday have grandchildren who are mystified at how, back in 2016, if you were to say ‘Hi’ to your microwave oven, it would rudely sit there and ignore you.” 5. Voice Search Is Changing the Way We Advertise Finally, in a change that promises to have a huge impact on advertisers in 2018 and the years to come, Amazon launched a restrictive ad policy that effectively bans third-party ads from Alexa voice apps. This is a jarring change for brands used to desktop and mobile advertising, where banner-ads, pop-ups, and other ads effectively interrupt a user’s experience. However, it does fall in line how Brian Roemmele, founder of Pay Finders, foresees the intersection voice search and advertising : “This new advertising and payments paradigm will impact every element of how we interact with Voice First devices. Without human-mediated searches on Google, there is no pay-per-click. Without a scan of the headlines at your favorite news site, there is no banner advertising. Advertising as we know it will not exist primarily because we would not tolerate commercial intrusions and interruptions in our dialogues.
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